Complete conversion tracking equals

Smarter Pay-Per-Click marketing.

Track and optimize what really matters.

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Smarter PPC marketing starts with data-driven analytics that measure what matters most.

Conversion tracking (aka Analytics) is the single biggest difference maker in pay-per-click success for attorneys. Period. Yes, your PPC strategy, keywords, ads, and landing pages all directly impact your profitability, but without analytics you don’t have a clue which ad campaigns are runaway winners and which ones are a complete waste of money.

20 Metrics to profitable pay-per-click.

Which Do You Want To Improve?

From impression-to-click-to-sale, your ideal clients are giving you opportunities to track, model and predict their buying behavior. So are your decisions driven by data... or just hunches?

3 Metrics that drive

More Website Traffic

1. YOUR QUALITY SCORE

We track and improve the grade assigned to your ad campaigns by Google, Yahoo!, and Bing that directly influence the rank and cost-per-click of your ads. Higher Quality Scores lead to better ad placement at lower costs.

2. YOUR AD RANK

We assess and raise the value that determines your ad positions on search results pages, including whether or not your ads are displayed at all.

3. YOUR IMPRESSION SHARE

We monitor and adjust the number of times your ads are shown, and the number of impressions your ads receive vs. the number they were eligible to receive.

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9 Metrics that generate

More High-Quality Leads

1. YOUR TOTAL AD CLICKS

We review and increase the number of times your ads are clicked on, resulting in more people visiting your landing pages. Higher clicks means your ads are well written and worth greater investment.

2. YOUR CLICK-THROUGH RATE

We analyze and optimize the number of times your ads are shown to the number of times people click on them. The higher your CTR, the better your Quality Scores will be, which means lower ad costs.

3. YOUR TOTAL AD SPEND

We track and control the total amount you pay to ad platforms (Google, Facebook, etc.) for the total number of impressions and clicks on your ads each month.

4. YOUR COST-PER-CLICK

We evaluate and fine-tune the amount you pay each time someone clicks on your ads by tuning your bids on a keyword, keyword phrase, and category level.

5. YOUR TOTAL LEADS

We review and boost the number of phone calls and form completions from people interested in your services. More leads indicates your landing pages are engaging and compelling, and worth greater investment.

6. YOUR CONVERSION RATES

We quantify and optimize the ratio of phone calls and form completions to the number of people who click on your ads and visit your landing pages. If your conversion rates are low, it’s time to improve your landing pages.

7. YOUR COST-PER-LEAD

We calculate and refine the amount you pay to generate phone calls and form completions, that result in high-quality leads, by optimizing each element of your ad campaigns, landing pages, and offers.

8. VISITOR TIME-ON-PAGE

We measure and extend how long people stay on your landing pages by determining which content is most relevant, engaging, and valuable to visitors.

9. VISITOR BOUNCE RATE

We pay attention to and reduce the occurrence of people visiting and immediately leaving or “bouncing” off your landing pages as fast as they arrive.

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8 Metrics that generate

More Revenue & Profits

1. YOUR TOTAL PAYING CLIENTS

We evaluate and help you boost the number of leads that turn into paying clients. More clients indicates your sales process and sales funnels are perceived as valuable, low-risk, and “the best possible decision” by clients.

2. YOUR CLIENT ACQUISITION RATE

We analyze and help you optimize the ratio of new clients to leads. Your acquisition rate shows the real growth (or decline) of your firm. If your acquisition rate is low, it’s time to improve your sales process.

3. YOUR COST-PER-ACQUISITION

We calculate and help you cut the total cost of converting leads into paying clients. CPA shows you how successful your ad campaigns really are, so you never spend more to get a client than they’re worth.

4. YOUR TOTAL REVENUE

We monitor and help you grow the amount of money you generate. If this "top line" figure isn’t growing, it’s time to upgrade your conversion and acquisition rates.

5. YOUR EARNINGS-PER-CLICK

We analyze and help you maximize the amount you revenue you make for each ad click by optimizing the earnings potential of your entire sales funnel.

6. YOUR RETURN ON AD SPEND

We calculate and help you increase the amount of revenue generated from every dollar spent on ad campaigns. ROAS shows the monetary value of your ads so you can stop losers and maximize winners.

7. YOUR RETURN ON INVESTMENT

We determine and help you maximize the amount of profit you make for every dollar spent acquiring clients. ROI sounds like ROAS, but ROI takes into consideration ALL costs incurred, and not just your campaign costs.

8. YOUR CLIENT LIFETIME VALUE

We define and help you increase the total financial value of each client relationship. CLV is invaluable in calculating the ROI timeframe of marketing costs, and allows identification of your most profitable types of clients.

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Conversion tracking is fundamental to profitable pay-per-click performance.

What gets measured gets improved.

We’re compulsive number crunchers and addicted to using those numbers to generate more revenue and profit for your law firm. Our obsession with analytics drives us to track every crucial interaction between your ad campaigns and your clients.

Monitoring the right metrics takes extra work and planning, but the financial returns... well, our clients have always found they're more than worth the effort.

A few of the law firms we work with.

Pay-Per-Click Marketing has only one purpose - to grow your firm by making you money.

If it doesn't do that... it's not working right. We fix that.

How well do you track and optimize what really matters?

Get a Free PPC Performance Evaluation.

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