How well you execute a PPC strategy is just as important as choosing the right one to execute.
There are literally hundreds of ways to drive paid traffic to your website. Some incredibly effective... others a complete waste of time. Combine the right pay-per-click methods with precision run campaigns and you'll have loads of site visitors in no time.
You’ve got to have a solid handle on your strategy, account settings, and campaign management. Otherwise things can quickly become super-complicated, and very unprofitable.
We know what makes people click and convert into clients.
Our obsession with testing and optimizing your firm’s positioning, keyword utilization, audience targeting, and ad messaging makes your ads more relevant to searches. Resulting in strong-performing ads that increase your Quality Scores. Which means lower costs-per-click and higher ad position rankings for better ROI.
Our precision tracking of clicks, impressions, and sessions also quickly identifies the best days and times, multi-touch, and multi-device conversion paths and sequences for your ad campaigns that will outperform anything you’ve done before.
"Digital Techne always over delivers and under promises. The number of qualified leads we get has doubled. They have measurably improved our Google advertising."
We know the legal industry, and the buying behaviors of people seeking legal services. When building effective marketing campaigns that deliver on goals and objectives that matter, our refined PPC strategies capitalize on the highest-leverage opportunities for law firms.
We’ve extensively researched and analyzed profitable keyword sets for law firm PPC campaigns. We’ve built detailed keyword lists that consistently convert people searching for legal services. And we know exactly which negative keywords to avoid wasting money on.
Our ad copy favorably positions your legal services, AND compels people to click more. Since our ads are more relevant to search results they perform strongly, which increases your Quality Scores. And that means a lower cost-per-click and higher AdRank for campaigns. Bonus!
We've built and perfected landing pages that generate more calls and leads for law firms. Beautiful, functional, and mobile responsive, our landing pages reduce visitor bounce rates while improving your Quality Scores and AdRanking due to 1:1 message match and one-decision marketing.
We setup and track 20 essential PPC metrics; from call tracking to return on investment. By tracking and analyzing the right metrics, we make data-driven decisions that systematically improve your PPC campaigns and profits.
We continually iterate and optimize your PPC campaigns top-to-bottom by fine-tuning your ad and landing page variations, ad and landing page combinations, bid management, etc. We also duplicate your profitable campaigns to Bing, Yahoo, and Facebook.
We stay in constant communication with clients, set up conference calls as needed, and clearly report on the performance of your PPC campaigns. We review reports together, present relevant findings, and discuss strategic adjustments that can improve your revenue and profits.
"One of the few agencies that’s worth way more than their fee. They are great to work with, and really know how to make the phone ring."
You want to spend time learning how to implement effective paid traffic marketing yourself on a small scale.
You’re not willing and able to move and grow fast, or you're not interested in using the newest, most innovative tactics for growth.
You’d rather use your own in-house team; and pick up $9,000+ in software tools, plus send your team to all the "must-attend" marketing conferences every year to keep up with the latest tools, strategies, and techniques.
However, if you want to eliminate all the stress of your pay-per-click marketing with a complete, done-for-you service ... we'll be a good fit.
You’ll become part of an exclusive group of clients that get access to the most tested developments in the industry, and our team will take care of everything.
We work with attorneys who:
Are great at practicing law
Have a good reputation
Specialize in personal injury, immigration, employment, criminal, or tax law